The first instinct is to change the story.
If the story-led ad is not getting clicks, the funnel is leaking, or the sales page is not converting, the instinct is to swap the story.
“It doesn’t resonate” is the common justification, so a founder story is replaced with a product story or customer story, and the cycle starts again.
What if it’s not the story at all?
What if the plot is fine, but the way the story is written doesn’t match the audience or where the story sits in the funnel?
Today, I will tell you the same story in two different ways. One version will make the audience lean in, and the other will make the same audience scroll past.
Ready?
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Psst… This is where the preview ends
Rude of me, I know. 😏
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