One of the reasons why I've fallen in love with copywriting is that it's both a science and an art, and currently it's not regulated. I think that is a good thing. I'm especially interested in whether your two strategies above also work for web copy, or if it's a subtle nuance in web copy that's different from, let's say, product copy specifically?
That’s a great question. The challenge with a website is that you have prospects coming from a campaign but also from organic searches. Plus SEO can bring them to any page of your website (not necessarily your homepage). Meaning what they know before they got to your page will vary.
The structure of your web pages (what they can click on and where they can go) will influence how well you can control the narrative the prospect follows.
indeed complex. It reminds me how important it is to have a human copywriter who sees the larger context and flow of the narrative and story between pages. I'm sure AI has improved individual phrases and single-page copy, but to see the relationship between SEO, your product, and where they're coming in organically requires a whole integrated vantage point
One of the reasons why I've fallen in love with copywriting is that it's both a science and an art, and currently it's not regulated. I think that is a good thing. I'm especially interested in whether your two strategies above also work for web copy, or if it's a subtle nuance in web copy that's different from, let's say, product copy specifically?
That’s a great question. The challenge with a website is that you have prospects coming from a campaign but also from organic searches. Plus SEO can bring them to any page of your website (not necessarily your homepage). Meaning what they know before they got to your page will vary.
The structure of your web pages (what they can click on and where they can go) will influence how well you can control the narrative the prospect follows.
indeed complex. It reminds me how important it is to have a human copywriter who sees the larger context and flow of the narrative and story between pages. I'm sure AI has improved individual phrases and single-page copy, but to see the relationship between SEO, your product, and where they're coming in organically requires a whole integrated vantage point