The Proper Introduction Package
Give every new subscriber a brilliant first impression and stop the “who are you again?” problem dead in its tracks
If you are looking to…
Turn cold new subscribers into warm fans before you’ve even sold them anything
Plant yourself firmly in your subscriber’s mind so when they receive your emails they remember who you are and what you offer
Position yourself as the expert without you having to say that you are
Reduce hesitation and create a natural bridge to your offers without it feeling like a pitch
…Then you have come to the right page.
Getting people to subscribe is only half the battle.
The email inbox is a crowded space, and you have a short window to make a lasting first impression and start building a connection. They subscribed in a moment of genuine interest, but then life got in the way.
Without a sequence pulling them back in, that interest goes cold fast – You are quickly becoming just another name in their inbox.
Subscribers who don’t get a proper welcome stay on the list but don’t engage.
It’s like they have arrived at a party without a host. They don’t know where the bar is or where the best conversations happen, so their initial enthusiasm is fading quickly and they start to wonder why they came in the first place.
They don’t leave the party, but linger somewhere near the back, not quite engaged and not quite gone either. On your list but not really with you.
That initial window of genuine interest doesn’t stay open long. What you do in the next five emails determines whether that first click to subscribe turns into the beginning of something worth reading.
A welcome sequence changes all of that, but only if it is a sequence built around stories.
Your stories.
Stories are the only content format that works on two levels simultaneously. Every story shows the subscriber what you do, and it also shows them who you are. A story-led welcome sequence is the party host that was missing. The one who finds them by the door, hands them a drink, and makes them feel like coming in was exactly the right decision.
There are thousands of welcome sequence templates out there. Most of them sound exactly the same: pleasant and completely forgettable. Yours won’t be.
A bespoke five-part narrative sequence
Written in your voice, and showing your way of thinking. That’s the kind of sequence that makes a subscriber think, “I’m glad I found this one.”
Includes:
DISCOVERY CALL & BRAND IMMERSION
A 60-minute deep-dive to understand your brand story, values, voice, and the journey you want every new subscriber to go on.NARRATIVE ARC & SEQUENCE STRATEGY
A crafted editorial roadmap. Each email has a purpose, a story beat, and a seamless thread that builds across all five.FIVE BESPOKE EMAIL MANUSCRIPTS
Fully written, story-led emails with subject lines, preview text, body copy, and a natural call to action.TWO ROUNDS OF REFINEMENT
Your feedback shapes the final work. Two revision rounds ensure every word earns its place.TONE OF VOICE GUIDANCE NOTES
A short reference document capturing the voice developed across the sequence, for internal consistency.
Message me to book your sequence
Or, if you prefer, send me an email.
Somewhere right now, someone with half your expertise is building the relationship you should have had because they have a sequence running, and you don’t. It’s an easy thing to fix, so let’s fix it.
P.S.
The stories don’t need to be dramatic. There is no need to climb Mount Everest for this to work. They just need to be real, and they need to be yours.
They also don’t need to be personal. You control how much you share. Some of the most compelling story-led sequences are built around client experiences, industry observations, and professional turning points. Not a single mention of anything remotely personal.