Why subscribe?

If you sell high-ticket offers – or you want to – or you’ve ever felt like you’re doing everything right but something in your marketing is not quite ‘there’, then you have come to the right place.

Every week I write about the power of stories, psychology of decision-making, and what happens when you put both to work in high-ticket marketing. Things you can pick up and use today and make your prospect feel like buying was their idea all along.

What to expect

You will no doubt read about my adventures with my dog – a deaf Dalmatian – who taught me to pay attention to subtle cues and moments of genuine connection. My best thinking happens on the long walks with her, and she always lies by my feet when I write, which I find both comforting and encouraging to share my stories with you.

I’m a copywriter by trade, so I naturally gravitate towards copy and, occasionally, I can get a bit scientific about that. Don’t worry, though, my goal is to always bring it back to something practical you can apply to your marketing today.

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Be part of a growing corner of the internet where marketers and entrepreneurs swap notes on using stories in their business to make their selling more effective.

It’s a good place to be. You’ll like it here.

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