Sitemap - 2026 - Sold on Stories
The missing link to the true power of your story bank
Newsletter copywriting: stop sounding like a press release
Welcome. So glad you could make it.
There is more to your business than your origin story
I burnt dinner because of a newsletter
John Lewis didn't ask you to buy anything
The Proper Introduction Package
Is there an eject button in your emails?
Nobody buys an aquarium they can't see
Trust me, this is about marketing
How the oldest trick in the book can stop you over-explaining your high-ticket offer
The page that sold nothing taught me everything
Two signs your launch copy is working against you
How a biscuit forced me to be as authentic as it gets
The hook your prospect never sees coming
The story you talked yourself out of is probably your best content
You can have the right price, the right timing, the right audience, and still lose the sale.
Would your audience even notice if the baddies took over your email?
Nobody told you storytelling had homework
Everything I write starts as a letter. Here's why that's not as odd as it sounds.
The hidden challenge of writing for MedTech
What is a hook? Is it the way you write a headline?
Not all offers are equal (and that changes how much copy matters)