Sold on Stories
Subscribe
Sign in
Home
Work with me
About
Latest
Top
Discussions
How to choose the right story
On the time when I couldn’t
Jul 16
•
Dot Crockford
7
5
2
The missing link to the true power of your story bank
What Tolkien taught me about brand storytelling
Jul 8
•
Dot Crockford
3
3
3
June 2026
Newsletter copywriting: stop sounding like a press release
A few thoughts on newsletter copywriting, with an example and tips to use today.
Jun 30
•
Dot Crockford
4
2
Welcome. So glad you could make it.
How to welcome your new subscribers like a boss
Jun 16
•
Dot Crockford
4
2
It's more than just a box
On the small detail that erodes a carefully constructed prestige
Jun 9
•
Dot Crockford
2
1
1
There is more to your business than your origin story
Bremont competes with Rolex, Omega, and IWC without a fraction of their history. Here are the stories they tell.
Jun 2
•
Dot Crockford
1
2
May 2026
I burnt dinner because of a newsletter
Seven reasons story-led newsletters keep readers coming back and do more for your business than any other content you'll ever publish
May 26
•
Dot Crockford
2
2
John Lewis didn't ask you to buy anything
That's why you did
May 22
•
Dot Crockford
2
3
Is there an eject button in your emails?
Writing CTA in story-led emails
May 19
•
Dot Crockford
1
1
Nobody buys an aquarium they can't see
The challenge of selling intangible products
May 12
•
Dot Crockford
1
2
Trust me, this is about marketing
Why stories do what credentials never can
May 8
•
Dot Crockford
3
2
3
How the oldest trick in the book can stop you over-explaining your high-ticket offer
And help your prospects remember you better
May 5
•
Dot Crockford
1
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
