Sold on Stories

We are going to be stuck for hours

What you can do to become a storytelling superstar

18 hrs ago • Dot Crockford

August 2026

Will it hold? We won’t know until morning

Stories that run the risk of oversharing and how to spot them

Aug 25 • Dot Crockford

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A T-rex that changed the way I collect stories

How to never run out of stories

Aug 18 • Dot Crockford

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How my use of AI for writing has evolved over time

And the lesson the journey has taught me

Aug 3 • Dot Crockford

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July 2026

One wrong click and the stories we tell ourselves

A copywriter's midnight standoff with tech

Jul 22 • Dot Crockford

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How to choose the right story

On the time when I couldn’t

Jul 16 • Dot Crockford

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The missing link to the true power of your story bank

What Tolkien taught me about brand storytelling

Jul 8 • Dot Crockford

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June 2026

Newsletter copywriting: stop sounding like a press release

A few thoughts on newsletter copywriting, with an example and tips to use today.

Jun 30 • Dot Crockford

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Welcome. So glad you could make it.

How to welcome your new subscribers like a boss

Jun 16 • Dot Crockford

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It's more than just a box

On the small detail that erodes a carefully constructed prestige

Jun 9 • Dot Crockford

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There is more to your business than your origin story

Bremont competes with Rolex, Omega, and IWC without a fraction of their history. Here are the stories they tell.

Jun 2 • Dot Crockford

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May 2026

I burnt dinner because of a newsletter

Seven reasons story-led newsletters keep readers coming back and do more for your business than any other content you'll ever publish

May 26 • Dot Crockford

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