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How to choose the right story
On the time when I couldn’t
Jul 16
•
Dot Crockford
7
5
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The missing link to the true power of your story bank
What Tolkien taught me about brand storytelling
Jul 8
•
Dot Crockford
3
3
3
Newsletter copywriting: stop sounding like a press release
A few thoughts on newsletter copywriting, with an example and tips to use today.
Jun 30
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Dot Crockford
4
2
Welcome. So glad you could make it.
How to welcome your new subscribers like a boss
Jun 16
•
Dot Crockford
4
2
It's more than just a box
On the small detail that erodes a carefully constructed prestige
Jun 9
•
Dot Crockford
2
1
1
There is more to your business than your origin story
Bremont competes with Rolex, Omega, and IWC without a fraction of their history. Here are the stories they tell.
Jun 2
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Dot Crockford
1
2
I burnt dinner because of a newsletter
Seven reasons story-led newsletters keep readers coming back and do more for your business than any other content you'll ever publish
May 26
•
Dot Crockford
2
2
John Lewis didn't ask you to buy anything
That's why you did
May 22
•
Dot Crockford
2
3
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Sold on Stories
Just so you know what kind of story you’re stepping into... The quirky analogies, sudden twists and amusing wordplay are all on me, but the heartfelt moments, giggles and inspiration are all down to the power of storytelling.
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